"Sources like EUobserver are key for the survival of our democracy"

Reader comment, 2025

True independence is rare.

With authoritarianism, populism and misinformation on the rise, finding reliable and non-partisan journalism is becoming harder for citizens and institutions alike.

EUobserver is not owned by state or billionaire – our only loyalty is to the truth and our readers.

We are known for a values-driven news environment – EUobserver’s independence means readers trust what they read.

Brands partnering with us share in that trust.

Who we are

Independent : EUobserver is an independent online newspaper established in Brussels in 2000​. We are member-supported and not owned by state or billionaires​. No EU institution or big media conglomerate dictates our coverage​

Focused on underreported EU affairs: We cover the European Union in depth, shedding light on EU decisions, policies, and debates that others overlook. Our civic journalism gives a voice to those not heard and keeps power in check, always from a pan-European perspective.

Mission-Driven: As a newsroom dedicated solely to EU affairs, we fill the gap between Brussels decision-makers and the people they serve​. Our goal is to support European democracy by equipping citizens and institutions with the information they need to hold the EU establishment to account.

Investigative. Influential. Independent.

Why advertisers should care about independence

An independent outlet provides a clean, credibility-rich environment for your message. There’s no perception that coverage is “pay-to-play” – readers know that EUobserver’s editorial content is earnest and not skewed by sponsor interests

Brands seek to build trust and credibility.

77%

increase in brand recall

for ads placed next to trusted content*

94%

neutral or positive perception

of brands advertising on quality news media*

EUobserver’s readers know we put truth first.

This is the 'trust halo'.

*source

Meet our readers

From commissioners to campaigners, our readers span the spectrum EUobserver engages both the influential and the idealistic.

600,000+

Unique visitors

200,000+

Social followers

30,000

Newsletter subs

14,000+

Cited papers


EUobserver is where Europe’s decision-makers and doers come together.

Newsletter audience segmentation

Our readers are the advocates and experts driving the EU conversation.

EUobserver's coverage is frequently cited by international media

We don't sell ads – we offer credibility

We offer bespoke advertising and sponsorship opportunities – always transparently and always in line with our editorial principles. The result? Audiences engage with your message, because they trust the platform on which it appears.

Our team provides detailed and tailored guidance that helps make a difference; whether that’s promoting an event, pushing advocacy or a complete content campaign created by our network of experienced writers and video producers. We focus on outcomes rather than reach.

Some of the clients we've worked with

Working with quality journalism is good for democracy— and research shows, it’s good for business

Website

Multi-sized placement across site on mobile and desktop for maximum visibility.

Newsletter

Short text or image ad in newsletter (35k subs), 1 week (5 newsletters) placement. Highly effective for clickthrough.

Magazine

Feature in EUobserver’s bi-yearly print magazine, distributed to influentials in Brussels and beyond. Print run ~2000.

Multimedia

Podcasts, video, event livestreams, hosting, webinars – let's talk.

How can we help?

"EUobserver's sharp, fact-based reporting helps me stay informed and think critically about Europe’s future."

Reader comment, 2025

Website ads

Stakeholder content

Sponsored content published alongside EUobserver editorial content, marked as ‘Stakeholder’. Articles are distributed in newsletter, across socials and search. 800-word, evergreen articles are encouraged.

Stakeholder article: Publish an article in a form that suits your message best; an op-ed, an event report, an interview, a live-stream, report coverage or a project promotion.

Writing service: Or, EUobserver can provide a journalist to write an article based on partner input in the tone, style and quality you expect from a professional publication – feedback rounds included.

See examples here, here and here.

Magazine: Publish an article in our bi-yearly themed magazine.

Banners

Choose from multiple high-impact banner placements for desktop and mobile.

Dynamic Banner: Billboard, mobile billboard, medium rectangle, leaderboard; desktop + mobile

Half Page: Runs next to articles

Premium Ad: On homepage, billboard in-feature; video, large custom banner

Newsletter ads

The EUobserver daily news letter is an essential read for both policy professionals and citizens interested in the EU.

Daily open rate: 35%+

Newsletter ad impressions/week: 50k-60k

Subscribers include thousands of EU institution accounts, national governments, academics, civil society leaders and journalists from across Europe and the world.

Publishes every weekday at 7:30.

Text ad

Ideal for event promotions or pushing press releases. Short text message containing hyperlink.

Image ad

Choose between different image sizes (600×200px or 300×250px), animated GIF supported.


Social ads

Promote your event or report on EUobserver's social media pages, in particular LinkedIn.

LinkedIn followers: 20k+

Followers include engaged EU institution employees, businesses, academics, civil society leaders and journalists from across Europe and the world.

Demographics

Best for:

  • Event promotion
  • Report awareness
  • Thought leadership


Magazine ads

EUobserver's themed magazine comes out every year in May and November and is distributed to EU officials (MEPs, Heads of Unit, etc) and partner organisations (NGOs, agencies, consultancies, etc).

Print ads

Available types:

Inside cover (pictured)

Back cover

Full A4

Spread (2x A4)

Stakeholder content

Magazine stakeholder article: Mag stakeholder articles are perfect for thought leadership or advocacy – especially when in line with the overall magazine theme. Optionally, we offer the writing service.

Themed Magazine

EUobserver can produce a dedicated themed magazine on a given topic – with editorially independent content. Package includes ad exclusivity for partner and two stakeholder articles.

See our last magazine below:

File upload

EUO Magazine Oct24.pdf

16.9 MB

Multimedia

Event livestream

Live stream your event on EUobserver – package includes newsletter advertising and social posts to push viewers to video page. Sample.

Video production

Looking for a short documentary series? EUobserver can make it.

Custom webinar

Experimental product – EUobserver hosted online panel on selected topic, includes parter panel invitee, editorially independent.

"EUobserver is an excellent informative, reliable, truthful source of factual news and progressive opinion on Europe and the world. Needed like never before as the world goes crazy ... again!"

Reader comment, 2025

Rate Card

Website advertising

Banners Dynamic banner (1 week, 100k impressions): €2400 Half Page (1 week, 30k impressions): €2000 Premium Ad Unit (1 week, 100k impressions): €3000 Stakeholder Stakeholder article: €4500 Writing service: €1500

Social advertising

LinkedIn ads Post + tag + link (on desired day): €1000 LinkedIn+ ads Post across social media (LinkedIn, Bluesky, Facebook, Instagram): €1500

Impact package

Get the most out of our comms options – perfect for advocacy or event promotion. Stakeholder article + Newsletter ad Publish a stakeholder article on euobserver.com and use the newsletter to push more attention to it (and any other link you'd like to include) for 1 week. Newsletter ad: Our most effective (and economical) communication tool. Price: €5000

Newsletter advertising

Text ad 1 week (5 newsletters): €1300 Image ad 1 week (5 newsletters, 600×200px or 300×250px): €2000

Magazine advertising

Print ads Inside cover: €4500 Back cover: €5000 Full A4: €3400 Spread (2x A4): €6500 Stakeholder article Article + Image: €5500 Themed magazine Custom pricing, starts at: €25,000

Multimedia

Please reach out for custom pricing – we'll make it work.

Contact us

Henner Sorg

hsorg@euobserver.com

+32 472 429 650

Book a meeting

Lou Wilmes

lw@euobserver.com

+32 496 80 0328

Book a meeting

Alejandro Tauber

at@euobserver.com

+31 622 570 540

Book a meeting

Or if you're looking for who to contact for institutional memberships, please click here.