"Sources like EUobserver are key for the survival of our democracy"
Reader comment, 2025
True independence is rare.
With authoritarianism, populism and misinformation on the rise, finding reliable and non-partisan journalism is becoming harder for citizens and institutions alike.
EUobserver is not owned by corporation, state or billionaire – our only loyalty is to the truth and our readers.
We are known for a values-driven news environment – EUobserver’s independence means readers trust what they read.
Brands partnering with us share in that trust.
Who we are
Independent & Non-Profit: EUobserver is a not-for-profit, independent online newspaper established in Brussels in 2000​. We are member-supported and not owned by corporations or billionaires​. No EU institution or big media conglomerate dictates our coverage​
Focused on underreported EU affairs: We cover the European Union in depth, shedding light on EU decisions, policies, and debates that others overlook. Our civic journalism gives a voice to those not heard and keeps power in check, always from a pan-European perspective.
Mission-Driven: As a newsroom dedicated solely to EU affairs, we fill the gap between Brussels decision-makers and the people they serve​. Our goal is to support European democracy by equipping citizens and institutions with the information they need to hold the EU establishment to account.
Investigative. Influential. Independent.
Why advertisers should care about independence
An independent outlet provides a clean, credibility-rich environment for your message. There’s no perception that coverage is “pay-to-play” – readers know that EUobserver’s editorial content is earnest and not skewed by sponsor interests
Brands seek to build trust and credibility.
77%
increase in brand recall
for ads placed next to trusted content*
94%
neutral or positive perception
of brands advertising on quality news media*
EUobserver’s readers know we put truth first.
This is the 'trust halo'.
Meet our readers
From commissioners to campaigners, our readers span the spectrum EUobserver engages both the influential and the idealistic.
650,000+
Unique visitors
350,000+
Social followers
35,000
Newsletter subs
14,000+
Cited papers
EUobserver is where Europe’s decision-makers and doers come together.
Newsletter audience segmentation
Our readers are the advocates and experts driving the EU conversation.
EUobserver's coverage is frequently cited by international media
We don't sell ads – we offer credibility
We offer bespoke advertising and sponsorship opportunities – always transparently and always in line with our editorial principles. The result? Audiences engage with your message, because they trust the platform on which it appears.
Our team provides detailed and tailored guidance that helps make a difference; whether that’s promoting an event, pushing advocacy or a complete content campaign created by our network of experienced writers and video producers. We focus on outcomes rather than reach.
Some of the clients we've worked with
Working with quality journalism is good for democracy— and research shows, it’s good for business
Website
Multi-sized placement across site on mobile and desktop for maximum visibility.
Newsletter
Short text or image ad in newsletter (35k subs), 1 week (5 newsletters) placement. Highly effective for clickthrough.
Magazine
Feature in EUobserver’s bi-yearly print magazine, distributed to influentials in Brussels and beyond. Print run ~2000.
Multimedia
Podcasts, video, event livestreams, hosting, webinars – let's talk.
How can we help?
"EUobserver's sharp, fact-based reporting helps me stay informed and think critically about Europe’s future."
Reader comment, 2025
Website ads
Stakeholder content
Sponsored content published alongside EUobserver editorial content, marked as ‘Stakeholder’. Articles are distributed in newsletter, across socials and search. 800-word, evergreen articles are encouraged.
Stakeholder article: Publish an article in a form that suits your message best; an op-ed, an event report, an interview, a live-stream, report coverage or a project promotion.
Writing service: Or, EUobserver can provide a journalist to write an article based on partner input in the tone, style and quality you expect from a professional publication – feedback rounds included.
See examples here, here and here.
Magazine: Publish an article in our bi-yearly themed magazine.
Banners
Choose from multiple high-impact banner placements for desktop and mobile.
Dynamic Banner: Billboard, mobile billboard, medium rectangle, leaderboard; desktop + mobile
Half Page: Runs next to articles
Premium Ad: On homepage, billboard in-feature; video, large custom banner
Newsletter ads
The EUobserver daily news letter is an essential read for both policy professionals and citizens interested in the EU.
Daily open rate: 30%+
Newsletter ad impressions/week: 50k-60k
Subscribers include thousands of EU institution accounts, national governments, academics, civil society leaders and journalists from across Europe and the world.
Publishes every weekday at 7:30.
Text ad
Ideal for event promotions or pushing press releases. Short text message containing hyperlink.
Image ad
Choose between different image sizes (600×200px or 300×250px), animated GIF supported.
Magazine ads
EUobserver's themed magazine comes out every year in May and November and is distributed to EU officials (MEPs, Heads of Unit, etc) and partner organisations (NGOs, agencies, consultancies, etc).
Print ads
Available types:
Inside cover (pictured)
Back cover
Full A4
Spread (2x A4)
Stakeholder content
Magazine stakeholder article: Mag stakeholder articles are perfect for thought leadership or advocacy – especially when in line with the overall magazine theme. Optionally, we offer the writing service.
Themed Magazine
EUobserver can produce a dedicated themed magazine on a given topic – with editorially independent content. Package includes ad exclusivity for partner and two stakeholder articles.
See our last magazine below:

PDF file

EUO Magazine Oct24.pdf

16.9 MB

Multimedia
Event livestream
Live stream your event on EUobserver – package includes newsletter advertising and social posts to push viewers to video page. Sample.
Podcast advertising
We've partnered with Europod's Long Story Short daily podcast, hosted by Evi Kiorri. Options include host-read and 30 second spot. ​
Newsletter network
Increase the reach of your newsletter advertising by distributing through The European Correspondent's newsletters.
Video production
Looking for a short documentary series? EUobserver can make it.
Custom webinar
Experimental product – EUobserver hosted online panel on selected topic, includes parter panel invitee, editorially independent.

← actual emotion when listening to advertising
"EUobserver is an excellent informative, reliable, truthful source of factual news and progressive opinion on Europe and the world. Needed like never before as the world goes crazy ... again!"
Reader comment, 2025
Rate Card

Website advertising

Banners Dynamic banner (1 week, 150k impressions): €2400 Half Page (1 week, 100k impressions): €2000 Premium Ad Unit (1 week, 100k impressions): €3000 Stakeholder Stakeholder article: €4500 Writing service: €1500

Impact package

Get the most out of our comms options – perfect for advocacy or event promotion. Stakeholder article + Newsletter ad Publish a stakeholder article on euobserver.com and use the newsletter to push more attention to it (and any other link you'd like to include) for 1 week. Newsletter ad: Our most effective (and economical) communication tool. Price: €5000

Newsletter advertising

Text ad 1 week (5 newsletters): €1300 Image ad 1 week (5 newsletters, 600×200px or 300×250px): €2000

Magazine advertising

Print ads Inside cover: €4500 Back cover: €5000 Full A4: €3400 Spread (2x A4): €6500 Stakeholder article Article + Image: €5500 Themed magazine Custom pricing, starts at: €25,000

Multimedia

Please reach out for custom pricing – we'll make it work.

Contact us
Henner Sorg
hsorg@euobserver.com
+32 472 429 650
Lou Wilmes
lw@euobserver.com
+32 496 80 0328
Alejandro Tauber
at@euobserver.com
+31 622 570 540
Or if you're looking for who to contact for institutional memberships (it's Lia), please click here.